Anthropologist and journalists should be a match made in heaven. Anthropologist have the time and the brains to study an important temporary subject in depth and journalists know how to write the story. However this perfect match often ends in mutual frustration, if the love affairs even starts. Journalist and anthropologist Johanne Mygind from Weekendavisen has worked in both worlds and offer some couple therapy in the hope of many more stories in the media based on solid anthropological research.