My PhD research explores how emotions influence the European Union’s foreign policy, particularly regarding how it narrates its identity on the global stage. Traditionally seen as a 'normative power' promoting peace, security, and international law, the EU has faced increasing challenges in maintaining this identity amid geopolitical tensions. This research employs quantitative natural language processing tools along with various qualitative analyses to investigate how emotional rhetoric in EU foreign policy expressions can reflect deeper strategic motivations, especially when navigating complex partnerships. By bridging international relations conceptualisations with psycho-analytical and psycho-social practices, the research aims to provide a novel understanding of strategic communications in an evolving global landscape.